Rohan Kurup Fitness

Helping you get
in shape, and stay
in shape.

Practical, deeply personalized 1-on-1 coaching for people who are serious about transforming their body and their life, and keeping it that way.

Apply for a spot

Who this is for

You're in your late 20s to mid-40s (or more 🤷🏽‍♂️). You've got a busy life, career, family, responsibilities, but you're serious about your health and how you look. You have access to a gym. You're not looking for a quick fix. You want to get genuinely fit, look your best, and actually understand how to stay that way.

Maybe you've tried programs before. Maybe you've seen results and lost them. Maybe you're a fitness enthusiast who's been training for years but feel like you've hit a ceiling.

Whatever brought you here, you're done with guesswork. You're done playing start/stop with your nutrition. You want a coach who treats you like an individual, not a template.

If that sounds like you, let's keep going 👇

Getting in shape
is hard. Staying in shape
is not.

Let's be straight with you, fat loss is genuinely difficult. Anyone telling you it's easy or sustainable long-term is misleading you. It requires effort, discomfort, and real commitment. We're not going to pretend otherwise.

What we will do is make it suck a lot less. 😅

Getting in shape and staying in shape are two very different things, and most people never separate them. The first phase is the hard one. It demands more from you. But it's also temporary. Once you're there, maintaining results and improving upon them is a different game and a far more manageable one.

That's the journey we're taking you on. Get you to a great place first. Then teach you how to maintain and keep improving on those results for life.

Rohan Kurup

Rohan Kurup, Coach

In a world full of AI coaches

If you were going through something mentally, I'm assuming you'd want an actual human therapist. Not an AI that responds in 0.3 seconds and somehow always says exactly what you want to hear 👀

(Yes, I've absolutely vented to the AI that shall not be named at 2am. We don't talk about that. 😜)

But your health and fitness goals deserve the same logic. You need a real coach with real eyes on you and actual accountability. Not an app that calls a copy-paste plan "personalized."

You can absolutely get a perfectly (or not) curated plan using AI. Coaching, at least the right kind, is the process after the plan is delivered.

Your health and physique goals deserve the same.

You are not client #1056 here.

Personalization isn't a feature of RKF. It's the whole point. Coaching is my passion. The last thing I'd want is to bring in typical corporate culture here.

Behind RKF

Rohan and Chandni Kurup
Rohan Kurup

Rohan

Head Coach

It started when I was 16, a teenager who needed a serious change in lifestyle, habits, and mindset. Fitness gave me that. What began as a personal journey turned into an obsession with understanding how the body works. By the time I was 20, I was coaching. That was about a decade ago.

I've worked with pilots, models, actors, lawyers, post-partum moms, executives, and people across creative and corporate industries. I've had the fortune of learning from and being mentored by industry leaders along the way (and still do, to this very day).

Physique development is my anchor. There's a concept called Ikigai: the intersection of what you love, what you're good at, what the world needs, and what you can be paid for. Bodybuilding is my passion. Helping people transform is my purpose. I know, I know, very cheesy. I have a soft spot for self-help books, and my wife absolutely judges me for it.

What still excites me a decade in? Getting people a result. That never gets old.

Chandni Kurup

Chandni

Recipe Curator & Added Support

I'm a pastry chef by profession and the founder of two successful dessert brands in India, The Tiny Tub and Chonkers. Food has been at the centre of my life for as long as I can remember.

I've also been on my own fitness journey, and learning how to combine my love for food, my recipe expertise, and my experience with fitness and nutrition is something I genuinely enjoy. Making food that's both macro-friendly and actually delicious is my thing.

Rohan and I have been together for half a decade and got married a few years ago. My role covers all the operations and admin so Rohan can stay fully focused on coaching. And then there's the recipes, which is honestly my favourite part. Nothing makes me happier than when a client tries something we've sent and can't believe it fits their plan.

The RKF approach

01

Nutrition

We use flexible dieting, because restriction breeds resentment. The goal is to build a genuinely healthy relationship with food. Whole foods, creative (or simple) and enjoyable meals, and yes, room to indulge without derailing your progress.

Whether you eat fully Indian, fully Western, or somewhere in between, your plan is built around your life, not the other way around. For clients living abroad, we plan around the grocery stores you actually shop at, Tesco, Walmart, Aldi, Coles, Whole Foods, Trader Joe's.

02

Training

Most people follow cookie-cutter workout programs without a second thought, but they'd never do the same with nutrition. Training needs to be just as individualized.

It starts with understanding your GOALS. From there, the training plan and exercise selection match that. Everything is built around you: your body structure, your current fitness level, your equipment. Once I have that picture, the programming follows.

Clients send form videos twice per workout, and the feedback they get is often more detailed than anything they experienced with an in-person trainer.

03

The Bigger Picture

The goal has always been to make you independent. To teach you how to train on your own schedule, eat in a way that fits your life, and carry these skills long after we're done working together.

I want to be the last coach you ever need, not because you'll always need coaching, but because you'll no longer need to be told what to do.

Why work with us?

To be honest, there are SOME excellent coaching experiences and coaches out there, ones who truly care. I'd like to think we're part of that list, or at least work each day with that intention.

Exclusive spots

We're at a stage now where we select who we work with. We don't need more clients, we want epic stories. We've always focused on quality over quantity. Every client gets full attention, and we're able to do this by keeping our client spots exclusive.

Form video feedback

Send 2 videos per workout. Get detailed, personalised feedback on your execution, more attentive than most in-person training.

NRI & international friendly

Plans built around your city, your grocery stores, your cuisine preferences.

Chandni's recipe curation

Weekly recipes sent to all clients. Need something specific to fit your plan? It gets sorted.

WhatsApp support Mon–Sat

Real communication, not an automated app.

Walkthrough videos

Every plan delivery comes with a full video explanation so nothing is left unclear.

Travel & social meals

Life happens and we work with it, not against it. There's always a smart way to approach any situation.

Training camps

Based in Mumbai with a private gym. Every client gets 1–2 in-person training camps included. If time permits, coffee's on us.

How it works

01

Apply for a spot

Fill out a short application. It tells us about you, your goals, and where you're at right now.

02

We reach out

After you apply, we'll be in touch with the next steps. If it's the right fit, we'll get you set up and ready to begin.

03

Onboarding

Once you're in, you'll get set up on the RKF coaching app and complete a detailed history questionnaire. Within 4–5 working days, your fully personalised nutrition and training plans are delivered, along with a walkthrough video.

04

The journey begins

Weekly check-ins with video feedback. WhatsApp support throughout the week. Form feedback on your training. Recipes from Chandni. Scheduled calls when needed. Everything tracked, adjusted and refined as you progress.

A note on commitment

The minimum engagement is 6 months. We need to go through different phases in your journey to get you to a great spot.

For example: a primer phase to get your body ready and build a solid weekly routine before we can execute a fat loss phase properly. Post fat loss, a recovery period to help you maintain those results. This takes time. 6 months allows us to design a proper timeline for you. If you've never had a proper timeline designed for you, you may now understand why you've been able to see results but never got them to stick.

Most clients continue well beyond this period, not because they have to, but because they see the value.

So let's get you in great shape, help you master your training, and make you more nutritionally aware. That's how you become independent in your health and fitness journey.

Transformations

Jessy transformation

Jessy

Vipin transformation

Vipin

Mayank transformation

Mayank

Abhishek transformation

Abhishek

Rohit transformation

Rohit

Rahul transformation

Rahul

Rahul transformation

Rahul

Trishaan transformation

Trishaan

Sidhant transformation

Sidhant

Chandni transformation

Chandni

In their own words

Real clients, real results. Hear it straight from them.

FAQs

Absolutely. A large part of the RKF clientele are fitness enthusiasts and people who've been training for years. Whether you're just starting out or looking to take things to a new level, if you're serious, there's a place for you here.
Yes, and it's something we do extremely well. Most of our clients are NRIs living in the UK, US, Australia and beyond. Plans are built around your location, your grocery stores and your lifestyle.
It means we have enough time to actually do this properly. Different phases of a transformation require different approaches. Six months is the minimum to go through those phases, see real results, and build habits that stick. You decide how you'd like to continue after that.
Honestly, the comparison doesn't quite hold up. A good PT is fantastic for a lot of people, but they're typically working with you 3 to 5 hours a week, focused on one thing: your training. With RKF you're getting support 6 days a week across everything that actually drives a transformation, nutrition, training, sleep, recovery, digestion, blood work analysis, and the mental side too.

More importantly, you should be learning how to do this on your own, with the right guidance for a season, and then the skills to carry it for life. That's what we build here.
That's part of the plan, not an obstacle to it. We factor in travel, eating out, and social occasions as part of your programme, the approach just depends on where you are in your journey.
Apply and we'll take it from there. Spots are genuinely limited and the application helps figure out if we're the right fit for each other.
Not before you sign up, but here's what the process looks like. You apply, we send you a full breakdown of the coaching process, and we establish it's the right fit. That breakdown tends to cover most questions people have, but if you still have anything on your mind before you commit, just send it across and I'll get it cleared up for you. Once you're in, you're a priority. If at any point during our time together you feel like a call would help, we'll make it happen.

Ready to do this properly?

If you've read this far, you already know whether this is for you.

Apply now, and let's figure out together if we're the right fit.

Apply for a spot